saleraja

There are 10 posts tagged saleraja (this is page 1 of 2).

Four Reasons why we should Treat our Customers as Friends

One of the best definitions of business that I have read or heard is “Business is a process by which an organization creates, delivers and captures value.” Short and simple. Create, Deliver and Capture. The three main roles of any business, and all of them revolve around the customer. In a way, we all say that we are doing business for money, or to be our own boss, or it is a way of life, but the fact is that a business cannot succeed or survive if it doesn’t have the customer at its focus all the time. Here are my four reasons why we (employees or founders) should treat our customers as friends :-

1. Customers are our biggest teachers
In my previous stint at entrepreneurship, ignoring the customer was the biggest mistake we did. Of course we didn’t realize that we were ignoring the customer till after two years we started SaleRaja, we always thought that we knew what the customer want. Even when we started interacting with customers, we were trying to sell them a product which we built according to their needs (which we guessed) rather than really taking the time to listen to them and understanding their real needs.

2. Most important relationship
If there is one relationship in business which should be friendly, it should be your relationship with your customer, even ahead of your investors and shareholders, but maybe at par with your employees. To thrive in any business, you need to know the pulse of what is happening in the lives of your business. You have to care for them at a level bigger than just your company and your product or service. Treating customers is not just about selling, but about forming long term and mutually benefiting friendships.

Customer service is not a department, it's an attitude!

Customer service is not a department, it's an attitude!

3. Connect them on an emotional level
We need to understand our customers, the businesses they run and the challenges they face on a much deeper level than what is generally the norm. We should be willing to stand by our customers in tough times, and support them in whatever way is possible (by even suffering some temporary losses). We should be interested in meeting and talking to them even when we have nothing to talk on the business front. We should always keep and deliver on our promises. We should respect their opinions and ask them for advice. Nobody can give a more subjective view of our company than our customers. Once a customer told me – “I am ready to pay you ten times what you are asking, but you have to give what I actually need.” Only if I was listening 😉

4. You will be rewarded
Being a good friend demands hard work and commitment but if we can do that, nobody can reward us better than our customers. Our customers will love us and never forget how we made them feel. If we stick by them in their tough times, they will do the same. And that is what makes business life so rewarding apart from the usual cold and transactional meetings which are the norm. An example of such a business is Apple. Every Apple customer buys its products not only because of their superior design and quality, but also because of the relationship Apple has forged with its customers over the years.

However, this doesn’t mean that the customer is always right and we do have to be professional in our dealings. But I will leave that for another post.

Back to Entrepreneurship – Circa 2012, and what is CricketRadius?

If I have not told you yet or you have not heard yet, let me tell you. Recently, I quit Yahoo and am now working on another entrepreneurial venture of mine (after SaleRaja). Like most things in my life, this happened suddenly and without notice. When I joined Yahoo!, I was very clear that I would jump back into entrepreneurship again, but always thought it was 3 to 5 years away. More than that, I had a certain set of skill-gaps which I wanted to plug in before jumping back again.

Today, as it has already been over a month since I left Yahoo!, I can say with surety that those skill-gaps have not been plugged 🙂 And though I have done and learned a lot in the two years I spent at Yahoo, the gaps I wanted to plug still have a lot of holes left in them. But as I wrote in one of my previous posts (read point 9), maybe it was only a question of WHEN and not IF, that this would happen. And I am thankful to Yahoo to pushing me where I am today.

It started with the idea of a job change a few months ago and perfectly coincided with a separate cricket blog I started in November (cricketradius.com). When the response I got in the next couple of months to mine (and others) articles on CricketRadius surprised me, I actually looked at starting this as a business, even when I had a good and exciting job offer in hand. And so here I am, a little scared, a lot unsure about the future, but certainly confident that this is the right thing to do and I will figure out the maze that awaits me in the year ahead.

CricketRadius - Because Fans Deserve Better

CricketRadius - Because Fans Deserve Better

Coming back to cricket, it has always had a very central place in my heart right from my childhood. From watching every ball of Test Matches to cutting pictures from newspapers and creating collages to the many thousands of cricket records and statistics in my head, I always knew cricket is going to take up a lot of my time, no matter what I do and where I work. And when I started writing regularly in 2010, I couldn’t stop myself from writing on a lot of topics related to the gentleman’s game. Eventually it led me to where I am today. Another benefit of my writing and proof that if you have faith in life, the dots will somehow connect in the future.

I am working on developing the first version of the CricketRadius product I have in mind, and it would go live in April first week. The central idea around CricketRadius is that fans like me are at the center of everything that happens in cricket. There would be no meaning to any cricket without fans, and as much as cricketers are sports persons, they are also entertainers performing in front of an audience. This fan base is the glue holding the cricket world together, as they generate the eye-balls, the emotions and the revenue which eventually runs cricket and pays for the salaries of everyone involved with the game.

The aim of CricketRadius is hence to provide a platform on web, mobile and other mediums where fans can express themselves and share their emotions about the game they so much love and adore. Because as fans, we deserve a lot more than just being able to read articles by journalists or hear the commentary by former players or watch the match passively on television or at the stadium. As a fan, I want the ability to express my love for my team and my favorite players in an easy and convenient way. I want to let the world know how big a cricket fan I am, and what this game means to me.

The exact details of how this will shape up as I build the product is still very unclear and evolve in the year ahead, but what I am very sure is the ‘WHY’ of doing this as a business. And the WHY is that ‘BECAUSE FANS DESERVE BETTER‘.. Much better than the options currently in the market to express their love for the game. And more than anybody else, I am the most eager person to start using the CricketRadius website once it is live.

If you are a fan, behold, as the COUNTDOWN begins…

Three Years in Bangalore – The joy, pain and where it leads?

18 Oct 2008, that was the day I landed in this beautiful garden city Bangalore as a 25 year old full with enthusiasm and energy to make it big. Now, three years hence, I can say it is exactly the same state I found myself in. Buzzing with energy, pumping in 14-16 hour days and excited about a lot of ideas sprouting in my head. Now I won’t say that it has been all rosy in these last three years, as there was a brief period of being lost, where I hardly was able to put in 6 hours a day, and I was either angry, frustrated, irritated or just tired all day along. But I am glad that this phase happened, and gladder that it is over now 🙂

SaleRaja – The Joy and Pains of Entrepreneurship

The first year in Bangalore was full of experiencing what entrepreneurship is all about. There were good days, and there were not so good days. Technical discussions, night long marathon coding sessions, sales calls, and a lot of manual and boring repetitive tasks used to fill up my day. The Bangalore weather was the perfect catalyst for all this. Going to events, meeting the founders of other startups, partnering with a lots of people for different tasks and lots of brainstorming sessions made this period one of the most memorable of my life. I started SaleRaja.com as I felt working with InfoEdge that it was not too difficult to earn money ‘for ourselves‘. SaleRaja taught me it was not so easy either 😉 Nothing could be more humbling than that, and the lessons from SaleRaja makes me what I am today. 15 months in Bangalore, and I had to make one of my toughest decisions to let go of SaleRaja, which might also be one of the wisest. For the whole SaleRaja journey, I can say that I started SaleRaja for earning money and getting rich. It didn’t make me any richer (in financial terms) but it ended my hunger for money and pushed me towards a journey for more meaningful things, and that was a big breakthrough.

New city, New games

New city, New games

Exploring New Territories

Once the burden of SaleRaja was no more, I felt really free and light compared to the heavy feeling of burden which I felt earlier. I started meeting a lot of people from the startup ecosystem in Bangalore, also had time to catch with a lot of friends in Bangalore whom I rarely met during the times of SaleRaja. I got interested in looking for new ideas for business, and saw a few very interesting ideas by entrepreneurs. I joined Yahoo during this time, and apart from work, started volunteering to teach school kids as part of a Yahoo! initiative. This step was path breaking as it helped me discover a new side of myself and opened up a lot of new doors. Not to forget are the many long rides I did on my bike which literally meant exploring new territories.

The Joy of Starting New Initiatives

Around the end of 2010, I decided it was time to do something (again). Well, once an entrepreneur, always an entrepreneur. I love starting new initiatives, and this time I decided to do something non-commercial, and something which was not related to internet and coding in any way. I took up a waste management initiative, organized an anti-corruption walk, and later started Pick a Fight. This journey, which still continues, got me in contact with some amazing people from the non-technical world, and it was an eye opening and view expanding experience.

Every city has its own language, customs and festivals

Every city has its own language, customs and festivals

The Future – I can sense some change soon

It has been almost two years since I gave up on SaleRaja, and I am really eager to get back to the game again. Although I am involved in the initiatives mentioned above, I am always excited by new business opportunities. In a way I can feel the winds of change coming towards me soon. I am not sure how long before I start something again, or whether I will start myself or join an already existing startup, or what idea it would be? But I am very sure that I am ready for it again now based on my learnings in the last two years. But this time I will not hurry up into it like last time (not repeating the mistakes) and do proper due diligence before jumping again (making new mistakes).

8 More Lessons from SaleRaja and other start-ups I have been associated with

Recently I wrote about some of the important lessons I learned after working with SaleRaja and other startups. I was pondering over this article and I realized I can think of many more points which I can write about. So below are 8 more lessons which I came up after reflecting on those days spend building some amazing products with SaleRaja, InfoEdge and Jivox.

8. Spend wisely

As a startup your balance sheet will be in the red in the first few years as you build the infrastructure, teams and systems for the future. Hence it is very important to monitor and control what you spend and for what purpose. Even if you have secured funding, you never know which way the economy turns in the future. The point is to always have cash in the bank to act as a cushion in tough times.

9. Networking

Big corporations are people independent, i.e. , they never depend heavily on any one or a few people for their business to survive. It is because of this that they can hire in big numbers, and even fire people easily in hard times. In startups though, the commitment to the company by employees is very important. Similarly, each employee is very critical to the company and it can’t afford losing an employee as it might impact their business. Due to this, the hiring in startups (at least the initial hirings) normally happen through networking and personal contacts as trust in the employee – employer relationship is very critical for startups. And networking is not only useful in hiring but in other business aspects too.

Beginning is Half Done

Beginning is Half Done

10. Have Fun Along the Way

I have always believed in the idea that if we love what we do, it is not work but more like play. And while doing different tasks during a typical day, it is very important to have fun and not get too serious. A team of people working who smile and have fun with each other in a casual atmosphere will always have more productivity. So in your team, play some games, pull somebody’s leg, take out time for discussions other than work, or whatever, but don’t miss to have FUN. This might be an exaggeration, but see what happened during a night out in my first job.

11. Do everything – customer service to sales to coding

As a co-founder or starting member of a startup, you should try to do everything to get a pulse of the whole business. That would mean doing coding with your engineers, being involved with your marketing team, going out on sales calls with your sales team and also hearing customer complaints and feedback. This will keep you well informed of what is happening in the whole ecosystem around your business and will help you make better decisions.

12. Do your Business Ethically

It is important to follow both the legal and ethical laws of the land where you operate your business. Being ethical will help you in fostering a long term relationship with your customers. Any success that is attained without the foundation of ethics is bound to be short lived, as lies and scams tend to come out sooner or later. The primary objective of business is not just to maximize profits, but it is also to be a responsible citizen in a just society and working in a way that benefits all its stakeholders.

13. Make Mistakes, but Don’t Repeat

It is only human to make mistakes, and as you start a new business, you will also make few. But the important lesson here is to not keep repeating them. We must take enough risks for our business to grow, but also be wise enough to learn from our mistakes and not repeat them. We just need to make ‘new and better‘ mistakes going into the future. As for me, I am really glad for the mistakes I have made.

14. Mature with Time, but Don’t Grow up..

As our business grows and we reap success, we grow more mature and this maturity starts reflecting in our daily lives as well as our business decisions. But as a startup, it is very important not to loose what makes you special in the first place. It is always good to be a little crazy, keep having fun along the way and not get too serious. It is ok to risk, and it is ok to fail.

15. Don’t accept Failure as an Option

One of the most important word you have to stop listening when starting something new is ‘NO‘. So no matter what, in the face of a NOs, keep on finding new ways of achieving the objective, but never give up. Try out a lot of things, and go with the things that work. When things are not going well, take a break, do something which inspires you, but after that, get back to it with relentless persistence. Remember, failure is not an option.

7 Lessons from SaleRaja and other start-ups I have been associated with

When I joined my first job, work was on full swing to launch 99acres.com . I was part of the team which did all the technical work and the site was launched one month after I joined. Thereafter, I launched Sukip.com in Jan 2007 and Saleraja.com in Aug 2007. After moving to Bangalore, I worked with Jivox.com for 18 months. Recently I started PickaFight.in, this time as a non-profit initiative. In all these endeavors over the last six years, I got a good exposure to starting up and scaling up websites, both from a technical, product and business point of view.

There have been many lessons along the way, most of them learned the hard way. Here are seven important points I would like to share with one and all who might be interested in starting a web based business. Update – Here are eight more lessons which I wrote as a follow up article 🙂

1. Passion in what you are doing

Always do what you are passionate about. If you are starting a new website based business, it will keep you awake at nights and make you work on weekends. So it is very important that it is something you are really excited about.

2. Prioritize

In my first job, my boss gave me a valuable lesson, “In a startup, you will always have thousand things to do but not the resources to do all of them. The key is to prioritize among them and then keep your focus on doing the selected tasks to the best”. I have never forgotten this. You will always have more than your plate can hold. So prioritize, prioritize and prioritize.

Working in a startup can be totally fun and 'not like' work

Working in a startup can be totally fun and 'not like' work

3. Release regularly

We launched sukip.com after 6 months of development, and then SaleRaja.com was launched after just 11 days of coding. Release early, release often is the idea. Rather than planning and building a Taj Mahal after months or years of work, start with a basic model and then make changes based on market feedback. Because the customer is the best judge of your product. Period.

4. Understand technology driving your product

As a founder, you might not do all the coding for your product, but it is very important to understand the technology behind it. By doing so, you will be better prepared to perform your job when you step in the shoes of your sales guy or the product manager. In short, it will allow you to make better business decisions.

5. Work like a family

Starting a company is like raising a baby, and hence it is very important the atmosphere is very cordial and like a family. People need to trust each other, care for each other and treat the work as their baby. This family like work culture could be the difference between success and failure later on.

6. Hire people smarter than you or who fill your gaps

You might be smart, talented and hard working, but nobody can know or do everything. Hence it becomes very important to hire people smarter or more talented than you are, or who are talented in the areas where you have a skill gap. Many times people don’t do this for personal and ego reasons, but this is a valuable lesson which I have learned the hard way.

7. Work with people who share your value system

Although your work might not require you to deal with your moral and ethical values very often, it is better to work with people who share your value system. In times of crises, or in times of extreme excitement and growth, these value systems can sometimes prevent us from making big mistakes. At the same time, a difference in the value system can cause rift between the team as both parties might consider their beliefs as right and blame the other party for not understanding.