7 Innovations which make IPL fun to watch

Business, Bollywood and Cricket

Business, Bollywood and Cricket

The IPL has taken the country by storm for the third year in the running. But more so, it has taken cricket by storm. If you ask somebody what is IPL and he replies – “It is India’s domestic T20 cricket tournament”, you can’t be more wrong. IPL is the perfect mixture of glamour, fun and entertainment making it a complete package for cricket and bollywood crazy Indians. No doubt it is such a success in a country like ours, where cricket, apart from being a sport, also unites Indians like nothing else. T20s will continue after the IPL too (for the rest of the year), but an IPL match will only come back next year.

Here are the list of 7 top innovations which make an IPL match stand out from (normal) T20 matches –

1. Cheerleaders – Cheerleading is basically an US phenomena that include elements of tumbling, dance, cheers, jumps and stunting to direct spectators of events to cheer. The cheerleaders in IPL have also been imported from US, and dressed in “attractive” dressing, are as much an attraction in the stadium, as the match itself. As expected, some self-righteous Indians have made a controversy out of their clothing and moves, but that is for another post. (You can read about an earlier controversy surrounding the IPL here..)

2. Time Outs – Year 2009 saw the IPL moving to South Africa, and to compensate for lost revenues, Lalit Modi introduced the timeout of seven and a half minutes after 10 overs of each innings to show more ads in the limited time that T20 has for advertisers. Obviously, he called it the strategy break for teams to restrategise… In 2010, IPL modified the concept to introduce two timeouts in each innings of total five minutes duration. And the timing was left to batting and fielding sides to chose. So, more unpredictability and more eyeballs for advertisers. And the time-out itself was sponsored by a Mobile Handset company.

3. Sponsored Commentary – Commentary was once a boring job, just reporting on the events of the match. But IPL made it compulsory for commentators to brand a six as a “DLF Maximum“, a catch as a “Karbonn Kamaal Catch“, any interesting moment as a “Citi Moment of Success“, and so on. In the future there could also be an “XYZ Special Wicket” or a “ABC Amazing run-out”. It can stretch as far as the imagination goes. Looks like it is never enough when it comes to advertising.

4. Microphones – Interesting placement of cameras and microphones have added a new dimension to cricket. IPL has, for the first time, involved the umpires in the game. Umpires, at the start of the match, are wired up with the DJ at the stadium, and hence, instead of just calling a dull “play“, he starts the match with asking “Are you ready batsman? Are you ready bowler? Are you ready Bangalore?” which is heard and cheered by the whole stadium and TV viewers.

Apart from this, during the match, umpires and players are wired up with the commentators and there is an interactive chat with the commentators during the match, which can be about serious cricket matters or it can be funny. Like the commentators teasing the fielder about the 40 degree temperature on the stadium or about the last ball where they misfielded. Or the commentators asking the umpires how did he manage to take his head out of that straight shot hit by Gilly. ICC might mean serious cricket, but IPL means fun (and a lot of it) !!

5. Cameras – Interesting placement of cameras like the overhead rolling camera view in 2009 and the cameras on the “MRF” blimp in 2010 have given interesting angles for viewers to see their favorite players on TV and on multiple large screens on the stadium itself.

6. IPL Nights – As you have seen and read in newspapers, IPL matches are often followed by IPL Nights, which are big parties which happen after the match. These parties include everything from fashion shows to music to booze and continue till early in the morning. There are cricketers, team owners, businessmen, models and bollywood celebrities all enjoying and relaxing after the match. There are Rs 40,000/- tickets which allow you an exclusive entry to these parties, apart from watching the match from the best location in the stadium.

7. Youtube’s Fun Feed – This is one thing which I think most of you must have missed. IPL is streaming its matches live (well… almost live) on youtube, and apart from the usual television feed, there is another feed called the “Fun Feed“. This is basically live telecast of the match but from a totally entertainment point of view. IPL has a former Miss Universe hosting this feed, and it includes interviews of Team Owners, Celebrities, the cheerleaders, players, and of spectators about the match. Even the match is shown from different interesting camera angles. In short, the focus is more on the happenings in the stadium (entertainment) apart from the cricket itself.

If you have noticed some other interesting stuff going on in IPL matches which I have missed, make sure to drop in as comments below…

Atoms to Bits

The story of the last decade and a half is how the smallest unit in our lives has changed from atoms to bits. Atoms as in molecules has given way to bits as in bytes. For somebody who has grown up reading in textbooks that atom is the smallest unit, seeing this massive change is something nobody could have imagined back then.

And “back then” is only 10-15 years ago, not decades or centuries as the term is normally used for. My first computer had a 4GB hard disk in the year 2000, now my mobile has double that space. That 4GB hard disk cost my father a whopping 6000 bucks, but my latest 1TB hard disk cost me only 4500 bucks!! The cost per GB has fallen from Rs 1500 per GB to Rs 4.5 per GB. This massive change reflects everything that has happen in the computing world in only a decade.

It is said that change is the only constant. But this time the speed of change is what is amazing. And for the first time, the smallest unit has changed from atoms to bits. Things have moved to the digital world from the real world only for the first time in history.

The 19th century saw inventions such as batteries, steam engine, photography, typewriter, telegraph, telephone and many more industrial revolution inventions. The 20th century saw inventions like the airplane, radio, television, etc… The two world wars involved research in advanced weapons like missiles, submarines, torpedoes, and nuclear weapons. It is important to note that the smallest unit of all these technologies was still the atom.

But the 2nd half of the 20th century introduced the semiconductor to the world. The pace was slow to begin with, and the price huge to build a computer. But the speed of research and inventions in semiconductors began to astonish everybody and is now known as Moore’s law, i.e., the number of transistors that can be placed inexpensively on an integrated circuit has doubled approximately every 18 months.

Around the 1960s and 1970s, software made an appearance and it brought with it bits and bytes, new units of the computer world. Microsoft and Apple soon started their personal computing war which resulted in bringing computers and laptops to every home and every desk in the world. With the shift from hardware to software, the smallest unit changed from atom to a bit. All the research was now happening in software, and how streams of 0’s and 1’s can be arranged to make software to transform our lives.

I can distinctly remember how I used to carry floppy disks which used to carry 1.44 MB of data in one disk. We used to carry music, images, programs, and sometimes hacked data all in that space. And each floppy used to go bad in a few weeks time. Being quite obsessed with computers from the beginning, I used to carry my hard disk with me to transfer data rather than managing tons of floppy drives. Flash drives soon made an appearance with thumb / pen drives and they changed the data transfer scene totally. On the same technology came the iPod which changed how music was heard and carried by one and all.

The purpose of floppy disks, CD/DVDs and flash memory disks was only to transfer this new form of data from one computer to another. But Internet changed all that soon. As far as I remember, my first impression of internet was of some network which we connect to using a phone line and a modem, and through which we can send emails and search information using so-called search engines. That was the year 2000 and dial-up connections used to rule.

Bandwidth is the speed of data transfer between any two networks. The advancement and progress that has happened in transfer speeds over the last decade is unlike humans have ever seen before. Internet allowed for peer to peer file transfer in a way that is spurred a whole new industry of piracy. People no longer required to buy their favorite music or movies, they can just copy it from their friends (and strangers too), all sitting in their homes and at no extra cost.

The last decade is rightly called the digital decade. Things like iPods and iPhones changed the way we listened to music and talked to friends. Internet changed from dial-up connections to always on broadband connections and was accessible even on phones and other mobile devices. An all new mobile telecommunications industry grew like wildfire and handed little devices called mobile phones in the hand of almost every person on the planet. And that device has a phone, a music player, a camera built-in and the ability to access the internet.

This information revolution has only just started, and what is amazing is its pace. We have seen advancement in the last decade that has previously taken centuries to materialize. There are no signs of a slowdown in this revolution, and we can’t imagine what is possible or what is not possible in the years and decades to come. Looks like mankind of this generation is going to witness change as has never happened before. The time when we will die will be so different from the time we were born that nothing could be recognizable. The way we live, the way we work, the way we communicate, the way we do business, and the way we have fun will have changed so much that it will seem that we have lived 400-500 years…

The Irony of living in the Indian Society

Indian Society presents many ironical situations

Indian Society presents many ironical situations

Indian society is unique in itself,
With diversity in every house, street and corner!
And with so many ironic situations all around,
How our society survives is a wonder!!

We have the best malls now,
With the best brands lined up wonderfully inside!
And copies of the same brand are available,
At throw away prices at the adjacent roadside!!

To see how the poor and wealthy co-exist,
Imagine when we drive in an air-conditioned car!
It is not at all strange to witness outside,
Beggars and slum dwellers barefoot on burning tar!!

Still if they beg for money or try to sell some toys,
Standing outside in weather as hot as a furnace!
Why do we sitting inside the AC cooled car,
Get red hot angry and treat them like they are from outer space!!

Ganga jaisi pavitra” has been used many a times in Indian cinema,
As Ganga is worshipped as a symbol of purity!
Yet 2 million daily holy bathes and tons of industrial waste,
Make it one of the most polluted rivers in the country!!

Mumbai is the financial and entertainment capital of India,
Yet it continues to have pathetic infrastructure!
It is one of the most populous cities in the world,
But 60% of them living in slums doesn’t make for a good picture!!

We have our very own moral protectors of the society,
How they suddenly appear on Valentines Day is pure magic!
Isn’t it strange that even after 60 years of independence,
It is OK to Piss in public but not to Kiss in public!!

The Equal Marriage

My views on women have developed mostly in the last 4-5 years and I was thinking of writing a blog post on it for a long time. But I recently read an article in a TOI Sunday Matrimonial Section and I really liked it and thought of sharing it with all… Below is the article

An Equal Marriage

An Equal Marriage

I will also try to write an article on women and their place in Indian Society at the earliest 🙂

Racism and Unity

It is after a long time I am writing a poem, and this is certainly my first since I started blogging. It follows below, read it and share your views as comments…

Our media say Aussies are attacking Indians,
But is racism really to blame…
In the race of getting more eyeballs and attention,
Isn’t it only a publicity game!!

Why do we forget to see,
What is happening in our own home?
When Shiv Sena hits out at fellow Indians,
It seems our unity and dignity are long gone…

Naxalites are killing policemen everyday,
Now active among 220 districts and 20 states..
Our armies might be one of the biggest,
But some problems are better solved with just opening our heart gates!

Is it not racism when we divide on caste,
Or hate a person for region or religion…
Why do we always forget that be it Biharis or Mumbaikars,
We are all part of the same legion!!

It is said every cloud has a silver lining,
And with the attacks on Indians down under…
Shiv Sena when they said would not allow Aussie players to play,
Saw the victims as Indians and not as Punjabis/Mumbaikars, which is a wonder!!

Whatever is happening to this country,
I can only pity…
We need to think that why it takes a disaster or calamity,
To bring us countrymen together in unity!!